In an attempt to separate themselves from the teeming mass of indistinguishable rock bands, Asheville, NC’s By Morning has developed a persona that not only allows them to remain “rock”, but also appeal to a wider variety of listeners. But By Morning is much more than rock. Thick, clear guitar runs and hook harmonies are backed up by a rhythm section that does more than just act as a backbone - it sends the music over the edge. What results is active and moving music that appeals to the high-energy heads and those that appreciate something they can sing along to.
By Morning has teethed on stages across the southeast and honed a craft for their energetic, crowd participating live show. Sharing the stage with a wide range of music genres: Sanctity (Roadrunner Records), Look What I Did (Combat), The Summer Obsession (Virgin), The Bangkok 5 (Universal Records), and many more local and regional bands, been featured on several radio stations, including on air performances at WXRY Unsigned (Columbia, SC) and 105.9 The Mountain (Asheville, NC). By Morning has performed at The 2006 Atlantis Music Festival in Atlanta, GA, and 2007 Bele Chere Festival in Asheville, NC.
In February, MxyerTones.com selected By Morning as Artist Pick of the Day for February 22nd. A total of 5,819 downloads of their single "Run" was downloaded. This made By Morning the second largest download in MyxerTone's history.
In April of 08, By Morning rose to 3 out of 1,607, on Ourstage.com in their Rock Channel. Then again in July with a placement of 7 out of 1,236, in Alternative Rock.
The future is bright for this rock quintet. With the online release of Arietta (2009), that followed their successful 2008 release The Migration EP, By Morning plans on building stronger fanbases and bringing new listeners a fresh approach to the genre of Rock.