National Product, named one of the 'TOP 100 BANDS TO WATCH IN 2008' in the upcoming April '08 Alternative Press Magazine, has been storming through the music scene with the ferocity and determination of a band that is poised for success.
The band's stellar debut release, Luna, out now on R&M Artist Records and produced by James Paul Wisner (Paramore, Underoath, Dashboard Confessional), is seeing the first single entitled "By All Means" turn heads at Alternative Radio across the country. The song can also be heard these days at the movies as it is featured in a national CINEMASOUNDS campaign where it is being played in over 6,500 movie theaters. Building on their red-hot momentum, the video for "By All Means" is currently being seen on-line, at broadcast outlets in towns from coast to coast and at major retail and life-style shops in malls across the USA and has recently made its way onto TV. BY ALL MEANS just WON the FRESHMEN 5 on MTVU. A week prior MTV & Freedom Zone had a crew in Salt Lake City, Utah interviewing the boys for a show called ON THE RISE which will showcase the bands personalities, music, videos as well as serious topics like their involvement in various charities, suicide, the music industry from their point of view and how to survive as a band and family on the road through all the trials and tribulations that a band faces in this modern music world. An OC band by way of Hawaii, National Product consists of five guys( Danny/lead singer, Robby/drums, Stan/guitar, Nate/ bass-vocals and Jeff/guitar) from many different walks of life. The band originally started in Hawaii as best friends.
"We have a serious undying passion for music and the fans of music. We are not competitive with other bands because making music to us isn't a competition, it's an art form, it's our way of communicating, healing ourselves, and others and expressing who we are. We love all types of music and believe in writing songs straight from our guts and directly from the heart. Everything we do with this band is motivated by what is RIGHT in our heart versus what sounds right to others or what pays the bills. We are not motivated by fame or money. We are motivated by sing-a-longs, hugs, rad people, good times, and rocking you like a hurricane. Some of us are religious, and some of us are not. Some of us party really hard and some of us do not. We all like to rock though", says singer Danny Casler.
The songs on Luna are inherently catchy, but the band pushes far beyond having just great hooks to captivate the listener. They have a sense of purpose, with music and lyrics covering the gamut of emotions apt for all music fans to embrace. Alternative Press Magazine awarded NP's debut album, LUNA, 3.5 STARS in their August 2007 issue, hailing the album as: "half aggressive, half melodic, all catchy...solid record", with the record garnering 4’s and 5’s all across the board in highly regarded web and magazine reviews. Even before LUNA or any single was released, NP hit the top of the radio chart with a massive number 1 hit in Hawaii at KUCD with the shimmering "Love Me". They have shared the stage with acts such as: Saosin, New Found Glory, Rise Against, Yellowcard, Poison The Well, The Vandals, Me First & The Gimme Gimmes, Emery, Anberlin, Mute Math, Eisley, Shiny Toy Guns, Over It, Lorene Drive, Just Surrender, Drop Dead Gorgeous, Jeffree Star, 36 Crazy Fist, Unwritten Law, Mickey Avalon, Sugar Cult, Scary Kids Scaring Kids and many more.
In conclusion, we are simply 5 dudes who left everything behind to pursue music in its most pure and honest form and in the best way we know how in a place where we had no friends or family. We love what we do and we do a lot for charity and others. If you’re down with what were about, PLEASE come to a show, buy a cd, buy a shirt or go to a charity in our "reach out" section and donate because you felt inspired or motivated by NP and when you leave, don't forget to come give us a hug. It gets us from town to town. xo If you ever wanna know anything about us, ask us.