When Franc Grams takes the stage, you would think he was seasoned industry veteran. He oozes confidence and appears to be more comfortable in front of the flashing lights than most people are in their own homes. But pressure is nothing new to the twenty...
When Franc Grams takes the stage, you would think he was seasoned industry veteran. He oozes confidence and appears to be more comfortable in front of the flashing lights than most people are in their own homes. But pressure is nothing new to the twenty year old hailing from the Boulder Dr housing projects in New London, CT
Determined to make his name synonymous with success, Connecticut bred artist Grams is about to embark on yet another journey with his debut single, “I have arrived,” which happens to also be the name of his newest mix tape
Grams is riding high on the local acclaim that his first two mix tapes garnered (For Your Eyes Only & Voted Most Likely to Succeed), which featured popular records such as “What’s Your Name”, “Do the Damn Thing”, and “You’re the One.” Those records generated significant spins on local stations jammin 107.7 FM and Hot93.7 FM. Grams also boasts staggering youtube plays (www.youtube.com/itisgramz), in addition to his followers on Facebook (www.facebook.com/itisgramz) and Twitter (www.twitter.com/itisgramz)
These days Grams has learned to loath the term local. “I feel like I owe myself an opportunity to bring my sound to the whole world, not just New London”. Gramz set his sights on the national stage after catching the attention of famed Miami music powerhouse Slip n Slide Records
Grams even enlisted Slip N Slide DJ Coorilation to help break his first smash single “Get like me”
When asked if his baby face and trademark smile will hurt or help him, Grams had this to say, “Girls buy albums too, so I figure it can’t hurt“. Not too many artists today are capable of making sultry records like “Phone Tag” without losing credibility from more lyrical street fueled tracks like “I Have Arrived,” which growing into a certified street anthem especially with the success of the video is having on YouTube.
It is the ability to transition smoothly from one style to the other, that sets Grams apart and above from most of the newer artists in the industry today. “Hard work is like a second language to me,” he says when asked how he has built a diverse catalogue that boasts close to 200 recordings. “I grind,” He states enthusiastically, “You don’t grind, you don’t shine”. “Grams wasn’t a word I stumbled across while in search of a stage name,” states Mr. Colmenares
Grams was raised by his mother in the Boulder Dr Housing of New London. It was there that he saw everything the outside world had to offer, from the glamour and glitz of the drug trade and all of its “allure.” He watched as his brother began to slip further into its clinches ultimately landing his older brother James (Hood) Bowers, in Corrigan Correctional Facility. However, not easily deterred by obstacles, Grams vowed to his mother and his incarcerated brother that he would one day afford them a better life
There is a lot of meaning behind his moniker. “The word gramz is symbolic of the hustle, it just happens my hustle isn’t a street corner, but my hustle is music. I’m still selling Grams.
Grams likes to tell everybody to “Go for yours, statistics are unreal, I am currently living my dream because I put forth the time and effort to make it happen, not because the numbers worked out in my favor. Holding true to your dreams is almost as hard as achieving them.”