Ask the hip-hop group Rhema Soul why they titled their fourth album, RED, and you’ll get adjectives that reflect the distinct personality of the group itself. “The color red is an attention-grabber,” says Butta. “It communicates urgency,” says K-Nuff. “...
Ask the hip-hop group Rhema Soul why they titled their fourth album, RED, and you’ll get adjectives that reflect the distinct personality of the group itself. “The color red is an attention-grabber,” says Butta. “It communicates urgency,” says K-Nuff. “’Red’ speaks of passion,” juanlove concludes.
Based out of South Florida, this trio has been passionate, urgent, and grabbing attention for several years as one of the freshest new hip-hop groups. Rhema Soul’s first recording in 2007, Worn Soles, featured the successful radio single “All You Are” with Hillsong United. Their follow-up project the next year, Dope Beats, Good News, included the innovative song “Steez” which was nominated as a favorite video by the Gospel Music Channel. And 2010’s, Fingerprints , offered up more personal songs from the group, including the provocative song “Fly Away.” The group opened up painful moments in their individual lives in an emotional music video of the tune, where K-Nuff describes his parent’s difficult marriage; juanlove makes a statement about teenage sex; and Butta reveals the sexual abuse she suffered as a child.
But with RED, Rhema Soul takes an even greater risk, musically speaking. Produced by Andy Anderson (TobyMac, Group One Crew), Rey King and A.D., the new project marks a significant growth in musical style while retaining the authenticity of the group’s fervent focus. RED’s first radio single, “No Walking Away,” speaks resolutely about the importance of commitment.
“Whatever you believe in, you should be willing to fight for,” says Butta, the group’s female vocalist. “Whether it is marriage or your faith, when you commit to something, you should do everything in your power to stick with it. When you hold on to your goals and your dreams, you will find victory.”
“So Beautiful,” produced by Rey King, features a solo from Butta and speaks of her desire to see young women healed and whole. “I have a heavy desire to tell young girls how significant they are in God’s eyes and help them build their self-esteem,” Butta explains. “Young women need to learn how to guard their hearts and to allow God to show them what love truly is.”
The song “Need an Answer” talks about the need for people to ask meaningful questions. “Sometimes life throws us things that we simply don’t know how to deal with,” says juanlove. “We wanted to give a voice to the multitude of emotions that people feel when they are looking for direction.
The seasoned Rhema Soul has carved a unique path entirely their own, one which is sure to cater to mass audiences of all backgrounds and musical preferences. Ultimately, the heartbeat of Rhema Soul is communicating a message of love and hope, through the medium of song. “It’s more than music for us,” says Butta. “It’s a movement.”