Ask Phantm of the Hip-Opera what rap record changed his life and he laughs. All of them. Ive been doing hip-hop since I was 11. I was raised in hip-hop. This is my destiny.
Phantms destiny is now your reality with hip-hop that doesnt rely on gimmicks and formula to get the job done: just a wicked beat and ingenious flow.
Feel good songs, political thinkers, and club bangers are certainly part of his arsenal but theres more to Phantm. A lot of artists keep their art and personal lives separate. I cant do that. Rap is more therapeutic for me. Whatever Im going through or feeling I put that into a song. Such is the case with moody cuts like Cuz I am a man or Let it Be, which document the struggles he has undergone on the road from the street corner to the record industry. I want to be multi- faceted, Phantm explains. I got club songs, I got girl songs. But a lot of my songs are personal, and you not only can feel how I felt, but see exactly what I saw .I give you a visual!! Helping to keep his songs personal and devoid of formulaic beats is his partner Triumph, one of the core members of Phantms team NHH ent. Im not really into having a lot of big names producers on my songs. Im not putting out a compilation and I want to give people more of me, as opposed to me and this established artist.
Born In NYC, Travis Snow lived in Brooklyn till he was 18 and from there moved upstate to attend college. Its the latter he still calls home. . .The youngest child of 5, Travis heard gospel & soul music in his home, and hip-hop on the streets. He absorbed the songs of old school legends like Rakim, Big Daddy Kane, Krs-One& Kool g rap. Plus, gone before achieving greatness alumni: Tupac Shakur, Biggie Smalls, Big-L, and Big Pun. By the time he turned 16 Travis had decided to take his love of hip hop and his burgeoning skills to another level. I went on a total rampage in my area. If there was a cipher on the corner, or a show I was there. After a while it became common knowledge in my neighborhood that I was aiight and my confidence grew. So much so that Travis started hitting local studios to do his first tracks for the love of the music, and as release of aggression.
Soon low-level industry types started buzzing around, filling his head with American Idol worthy dreams. The prospects of fame excited the 18-year-old but nothing came of any of the promises and so Phantm just persevered and honed his craft. In 2004 things started to change as Phantm self- promotion mind state led him to Good Money Studios& then Joseph Henry of 3thw music in 2006 . Impressed with what hed heard Henry offered Travis a long term publishing deal.
Ask Phantm what he wants people to walk away with after checking out his songs and he replies, A better feel of me. Not to feel like Im, am just an artist, but that Im a regular person. I want people to know that Im regular and down to earth and also very serious about what I do. This is the music Ive been wanting to make my whole life.