Urban Mastermindz is an American hip hop, musical collaboration between multi-instrumentalist hip hop producer Urban 01 (Enrique Mendoza) from Guatemala, southern rapper Cre'zie (Jeremiah Sahli) and rapper and producer Tha Author (Sergio Mendoza), UMZ was formed in early 2009, under the record label seal of So Serious Entertainment and under the executive producer Enrique Mendoza. Urban 01 first entered the scene with spanish hip hop group Alter Ego, formed by him and So Serious Ent. artist B...
Urban Mastermindz is an American hip hop, musical collaboration between multi-instrumentalist hip hop producer Urban 01 (Enrique Mendoza) from Guatemala, southern rapper Cre'zie (Jeremiah Sahli) and rapper and producer Tha Author (Sergio Mendoza), UMZ was formed in early 2009, under the record label seal of So Serious Entertainment and under the executive producer Enrique Mendoza. Urban 01 first entered the scene with spanish hip hop group Alter Ego, formed by him and So Serious Ent. artist Big James, in the pursuing of his career he relocated to Orlando, FL, to finish his studies in the Film Industry, while there him, his brother Tha Author, present VP and Business Manager for the label and VP and A&R for the label Cre'zie decided to form UMZ, they first collaborated together for the song "Give 'em Some" by Alter Ego ft. Cream of the Crop, where Urban 01 was part of Alter Ego and Cre'zie and Tha Author were part of Cream of the Crop. The decision of developing this new project came, on a meeting one day, where they decided that they needed something with fresh music and lyrics based on the day to day life of their members, something that anyone could relate to, even if that someone is a upcoming artist, or just a music listener. UMZ's first full length album is under development, it has been temptatively named "Based on a True Story", hoping to release it August 2009, the album according to Cre'zie's statement in early february "we want to make the album real, talking about things that happen to people all around the circle, not about money, not about where you already are on the top but of the struggle you encounter whenever you want to get there".
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